![]()

#### 

#### Introduction

Sitecore Send has announced a new feature: the [Preference Center](https://moosend.com/blog/moosend-preference-center) (check this article to learn about the advantages of this feature).

In this article, I'll describe in detail how to create, manage, and use preferences in Sitecore Send.

#### Managing Preferences

Preferences are managed under each mailing list. A new field has been added (visible under the *Create custom fields* section):

![Preferences field](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/preferences_field.png)

After clicking on the field, all preference options can be managed:

![Preferences Options](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/preferences_options.png)

In the settings, you can define the page where subscribers can manage their preferences.

![Preferences Page Configuration](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/preferences_page_configuration.png)

#### Preferences Management Page

The preferences page, where subscribers can manage their preferences, is defined in the settings. It can be created using Sitecore Send landing pages.

A new component has been added for this purpose:

![Landing Page Preferences Component](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/landing_page_preferences_component.png)

The preferences view can then be configured in the component settings:

![Preferences Component Settings](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/landing_page_component_settings.png)

#### Using the Preferences Page in Email Campaigns

A link to the preferences page can be added using a personalization tag:

![Preferences Tag](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/preferences_personalization_tag.png)

Alternatively, you can use the `#updatePreferences#` syntax:

![Update Preferences Tag](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/update_preferences_button.png)

The preferences page for a subscriber looks like this:

![Preferences Page](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/subscriber_preferences.png)

#### Preferences in the API

A new field has been added to the subscriber [API endpoints](https://doc.sitecore.com/send/en/developers/api-documentation/get-all-subscribers.html):

![Subscribers API](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/api_preferences.png)

You can use it in the [update](https://doc.sitecore.com/send/en/developers/api-documentation/update-a-subscriber.html) or [add](https://doc.sitecore.com/send/en/developers/api-documentation/add-a-new-subscriber.html) endpoints as well:

![Update Subscriber API](https://www.brimit.com/-/media/images/blog/sitecore-send/preference-center/subscribers_update.png)

Mailing list preferences can also be updated using the API:

- [Update mailing list](https://doc.sitecore.com/send/en/developers/api-documentation/update-a-mailing-list.html#request)
- [Create mailing list](https://doc.sitecore.com/send/en/developers/api-documentation/create-a-mailing-list.html#request)

If you're using the [SitecoreSend.SDK](https://www.nuget.org/packages/SitecoreSend.SDK) NuGet package, you can use the following methods to manage preferences:

```
https://www.brimit.com// Update mailing list preferences
var updateListResult = await _send.Lists.Update([LIST_GUID], new MailingListRequest() 
{
    Name = "Test Name 2",
    Preferences = new MailingListPreferencesRequest()
    {
        Options = ["Option1", "Option2"],
        SelectType = PreferenceSelectType.MultiSelect,
    },
});

https://www.brimit.com// Create subscriber with preferences
var response = await _send.Subscribers.Add(listId, new SubscriberRequest()
{
    Email = email,
    Preferences = ["Technology"],
});
```

For more examples, refer to the [tests](https://github.com/izharikov/SitecoreSend/blob/main/dotnet/SitecoreSend.SDK.Tests/Tests/MailingListServiceTests.cs#L24), where you can find how to use the SDK.

#### Conclusion

The Preference Center is a great feature that enhances the user experience for your subscribers. It allows for personalized content, making emails more relevant and providing a better alternative to unsubscribing.

If you have any questions or suggestions, feel free to reach out to me.

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###### Author

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Igor Zharikov
Sitecore MVP / Senior Sitecore Developer](https://www.brimit.com/blog/author?authors=Igor%20Zharikov)

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