Salesforce Marketing Cloud

Versterk uw verkoop, marketing en ondersteunende diensten met Salesforce

Brimit helpt haar klanten het maximale te halen uit ‘s werelds nummer 1 geïntegreerde platform voor verkoop, service, marketing en handel
WHY IT MATTERS

Most Marketing Cloud implementations underdeliver

The platform is capable. The gap is usually in how it's set up—data models that don't support real segmentation, journeys built without a clear strategy, templates that break in Outlook, and dashboards that report activity rather than outcomes. Brimit closes that gap. From technical audit through ongoing support, we build Marketing Cloud implementations that work as designed and improve over time.

WHAT WE DO

Our Marketing Cloud services

Technical audit and solution architecture

A comprehensive review of your current setup before any build begins—identifying what's working, what's blocking performance, and what needs to change.

Data assessment
Reviewing your existing data model to improve quality, refine segmentation, and strengthen personalization.

System assessment report
Org configuration, GDPR/CCPA compliance, and key optimizations delivered as a prioritized set of recommendations.

Journey review
Assessing existing customer journeys against best practices and building a strategic plan to improve effectiveness.

Deliverability audit
Low inbox placement, falling open and click rates, and rising bounces from incomplete contact data—found and flagged.

Tools: Org configuration, data model, GDPR/CCPA, deliverability, segmentation, journeys

Initial setup and data integration

A solid foundation—accounts, settings, connected data sources, and security configured from the start.

Account and user setup
Business Units for regional and departmental campaigns, role-based permissions, and account branding, time zones, and language.

Marketing Cloud Connect
Installing and configuring the Connect package in Salesforce CRM, syncing Contacts, Leads, and Campaigns, and wiring up Journey, Email, and Automation Studio.

Domain and authentication
Custom domains for branding and tracking, with SPF, DKIM, and DMARC configured and DNS records verified and monitored.

Data architecture
Marketing-ready data models, Data Extensions, lists, and subscriber attributes, with relationships built for targeted segmentation and compliance.

Tools: Marketing Cloud Connect, Business Units, SPF/DKIM/DMARC, Data Extensions, Contact Builder, Sender Authentication Package

Email and SMS template development

Responsive, brand-specific templates that render consistently across clients and convert across channels.

Personalization and dynamic content
Customer data drives highly personalized emails with dynamic content, so messaging stays relevant to each recipient.

Cross-provider rendering
Rendering issues addressed across email clients—especially Outlook—so emails look professional and consistent everywhere.

Effective calls-to-action
CTAs built to drive engagement, conversions, and measurable results across every send.

Multi-brand support
Templates that work seamlessly for each brand, with adaptable layouts and content blocks that streamline deployment.

Tools: Email Studio, Content Builder, AMPscript, Cloud Pages, HTML and CSS, Mobile Studio

Journey building and automation

Personalized, automated customer experiences—from multi-step journeys and triggered campaigns to dynamic content and custom logic.

Multi-step customer journeys
Complex journeys with personalized touchpoints, built on comprehensive customer data collection and sophisticated segmentation.

Triggered campaigns
Automation based on customer behaviors, data changes, or specific events, with real-time alerts that keep teams informed.

Decision splits and goal tracking
Journey flow optimized using decision splits, goals, and ongoing measurement.

AMPscript and custom logic
Embedded AMPscript and custom scripts access subscriber data and dynamically customize content for each recipient.

Tools: Journey Builder, Automation Studio, AMPscript, Triggered Sends, Decision Splits, SQL Segmentation

Reporting, dashboards and real-time monitoring

Dashboards that give marketing and sales teams the visibility they need to act—not just track.

Marketing performance dashboards
Clicks, opens, and delivery rates presented clearly and ready to act on.

ROI measurement
Return on investment calculated from call-to-action interactions across journeys, as numerical values or cost metrics.

Sales performance tracking
Opportunities closed, success rates, and top-performing teams tracked in one view.

Anytime, anywhere access
Dashboards accessible in real time from laptop or phone, wherever decisions get made.

Tools: Intelligence Reports, Dashboards, KPI Tracking, Sales Cloud, SQL Querying, Power BI

Ongoing support, training and documentation

Continuous support that builds your team's capability to run Marketing Cloud independently—and confidently.

Training programs
Tailored sessions on AMPscript, SQL, Automation Studio, Journey Builder, segmentation, and Email Studio—from beginner to advanced.

Step-by-step documentation
Guides covering setup, best practices, troubleshooting, and workflows for onboarding and consistency.

Ongoing support
Continuous support through Q&A sessions, workshops, and periodic updates across data, personalization, automation, and compliance.

A trusted support partner
We collaborate closely with your existing team, ensuring seamless integration and contributing to your strategic objectives.

Tools: AMPscript, SQL Querying, Automation Studio, Journey Builder, Data Segmentation, Email Studio

Bespreek uw project
See more success stories

About Brimit’s Salesforce Marketing Cloud consultants

Brimit is a Salesforce Partner with a certified team of architects, consultants, developers, and administrators with experience across manufacturing, education, automotive retail, and media.

15 years

delivering Salesforce solutions, since 2011

Raadpleeg een expert

Kirill Lukyanenko
Salesforce Practice Lead
Stuur een email

Ontketen het potentieel van Salesforce met Brimit

Vertel ons over uw project

We gebruiken cookies om functionaliteiten te kunnen leveren, om ons online verkeer te kunnen analyseren en om sociale media functionaliteit in te schakelen. Onze Privacy Beleid biedt meer informatie over hoe we cookies gebruiken. Bij het gebruik van deze website, stem je in met de termen van ons Privacy beleid.